Register Tapes Unlimited, L.P. (RTUI) is a national leader in the creation and distribution of register tape advertisement. Currently, we distribute our product to over 4,000 stores in the United States. We have been successful in creating demand for our service in 42 states across the country with rapid growth projections for new market segments in the near future.
When this industry began, over 30 years ago, register receipt tape advertising paled in comparison to today’s technology and sophistication. In its early stages, the industry’s production capabilities were limited to one or two colors. If eye appeal was a big concern, one wouldn’t know it by looking at the end result of industry professionals or leaders of that era. Consumers didn’t quite understand the product, nor did they give it much attention. And quite frankly, they couldn’t be blamed for their near universal lack of understanding and acceptance. After paying for their groceries at the checkout line, the cashier would simply put the receipt in the bag (as opposed to placing it in the consumer’s hand, coupon side up). There was an image concern as business leaders didn’t feel comfortable placing advertisements on the back of receipts. Couple this misunderstanding with the fears of going “against the mainstream” and you have a recipe for zero revenue, zero growth, and zero acceptance. Fortunately, these sentiments are no longer the norm.
Since its introduction into the industry, RTUI has been instrumental in leading it into the 21st century. RTUI is in a unique position to continually steer the industry to the next level as it has done for a countless number of years. Since the company began using full color imaging and photo technology to enhance its product and service offering, the register receipt advertising industry has seen a significant increase in not just its clientele, but its mass appeal and acceptance in industries, that until very recently, would have never given the idea a second thought. From Doctors to Lawyers to Realtors to Automobile Dealers, the industry has undergone a true renaissance. These industries, having recognized the immense return on their investments from this inexpensive medium, have made register receipt advertising a hallmark of their advertising budgets and strategies. With costs as low as 1/3 of a cent per impression, can you really blame them?
RTUI’s register tape products are distributed in over 70% of the grocery supply/stores in the state of Texas. The distribution channels that make up this 70% are visited, on a monthly basis, by over 90% of the families in Austin, San Antonio, Corpus Christi and the Rio Grand Valley. Over 70% of these families are in Houston and Dallas.
RTUI’s understands the U.S. Grocery Market. We take pride in the fact that our experience in this industry has taught us that those businesses, regardless of size, with a target market of female adults have higher rates of success with our products. 92% of the shoppers in the grocery stores that carry our product are female. This is simply a fact that cannot be ignored.
RTUI’s products have a look that our competitors simply cannot match. As the only company in the US that uses 4 color processing in our print advertisement, we stand out from the competition in bold fashion. Whereas other companies are inclined to sell by the image count, which often results in large gaps in coverage that ultimately renders the program worthless, RTUI makes every effort to provide our distribution points with sufficient quantities of printed tape thus eliminating gaps in distribution. We’ve created a product that blends the best of the printing industry at the lowest cost in the most markets. For many years, only fast food companies got great results from register tape advertising. That practice has come to an end. Using top-notch reproduction quality, RTUI has been able to dramatically expand the various categories of businesses that now incorporate register tape into their advertising strategies. No other advertising medium is as valuable, effective, or affordable.
Give us a call today. I am confident that your choice to use our program on a wide production scale, even in your local market, will prove to be the strongest mechanism by which you can advertise for maximum output with minimal investment.